He even said he liked my accent. It is prostitution, but often only the seller, and not the buyer, is aware of that. Over the past decade, I have been researching the increase in female sex tourism in underdeveloped and poorer countries. I made contact with Barbara through a social networking site where I had discovered women exchanging details about long-distance romances with men in Jamaica. None would give me their full names, because their friends and family members are not aware they have been going abroad for sex. But in the past three decades the numbers of women travelling primarily for sex with local men is thought to have increased significantly. The practice has become less stigmatised, and tour operators even add thinly veiled references to sex tourism for women as a marketing strategy. It is not just sex the women are seeking, though.